Call Tracking
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Know your conversion through Call Tracking Services
Are you looking for an effective tool to track your calls? Let the Call Tracking Service help you. Nowadays, most businesses used to generate sale through phone reservations. For example, a hotel receives almost of their sales through phone reservations. Compared to the web leads, calls generate at least ten times more. Some business owners or marketers don’t prefer tracking phone calls which are not right. Phone calls are part of the conversions, and they must be tracked.
What is a tracking phone number?
It is given that in each business, there’s always a telephone number. It can be viewed at your website, in your advertisements. Or in your google my business or a billboard. The question is which of these marketing mediums generates a call to your business, how do you track your phone calls?
Call Tracking is the answer. You need to create different telephone numbers in each of your marketing campaigns. In a particular software, it records the number of calls you receive in every campaign you invest. And analyze which platform generates efficiently in calls.
Aside from knowing which marketing campaign is generating a conversion, you can also determine the day and time of each call. You can also detect the return of investment in each campaign you invest.
Why should you track phone calls?
In tracking phone calls, you can determine which of your marketing campaigns are performing well. As for organic search, you can figure out which landing pages are generating conversions through calls. As for pay per click ads, you can determine which keyword are the best. As for your digital advertisements, you can find out which campaign or image is doing well.
Apart from data collection, you can also listen to your calls and see if customer service is used well. You can see how your sales team manage inbound calls and generate sales.
Utilizing Call Tracking, you build the full definition of lead generation. Most of the business only depends on conversions generated by Google Analytics which is incorrect because some of the conversions are from telephone calls. If you know how to use a tracking system and manage your phone number, you can determine and measure the value of your return of investment.
What is a Call Tracking system?
Call Tracking systems permits businesses to put instantly local phone numbers or toll-free numbers with a click button at a very budget-friendly cost. Numbers can be labelled with nicknames or tags to track or search easily. Each marketing plan has its unique numbers. There are designated phone numbers for print ads, tv and radio advertisements, social media ads. Or paid ads and even each keyword use to have.
There are available tracking systems on the internet which are WhatConverts, CallRail, PhoneWagon, Call Sumo. After choosing the right tracking system for your business, you need to track the metrics to be successful. Even a missed call is a lead. Through tracking system, you can identify which of your campaigns is indeed bring high conversions to your company.
If you want to know more about Call Tracking, feel free to contact us.
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