Are you looking for a tool where you can track your website’s progress? Track it through Google Analytics Service. As a business owner, it is essential to know if your site has progressed. By determining its statistics, you can also decide whether you need to change or develop something on your website.
Google Analytics is a free set-up web analytics tool available in Google which helps business owners track and analyze the website traffic. Most of the online businesses use this tool to check if their marketing activities such as ads in search engines. Or social media platforms work effectively.
These marketing advertisements most likely going to direct you to your website. To know if your ads are working efficiently, you can use Google Analytics to track its effectiveness.
Google Analytics Service is very simple to use. Several lines of tracking code are placed into the code of your business website. This code records a variety of activities of your visitors when they visit your site together with their information such as age, interest, and gender. All of these pieces of information are sent to Google Analytics once the user closes or exits your business website.
The data collected are divided into several levels.
It includes the actions taken by each user.
It includes the individual visit of each user.
It includes on what pages does each user visited.
It includes what buttons are clicks, what videos are played, etc.
Here are some of the benefits of having Google Analytics for your business website;
In Google Analytics, you can see the number of visitors brought by a referral link from other sites. You can also see visitors who are brought by organic searches or from paid ads. Through determining this information, you can analyze where does the traffic origins and to know if your paid advertisements are doing well.
Through Google Analytics, you can determine the necessary information about your visitors who are coming to your website. You can see where countries or towns where your visitors come from. Through knowing their location, you do some changes at your campaigns to improve the user’s experience.
Through Google Analytics, you can determine in which most of your visitors engage in. If in case a specific page has low visits, you can improve the content and make it SEO-friendly. Through this, you can generate more sales and make each user’s experience better.
Bounce rate refers to the activity when a particular user only views a single page and leave the site. If your website is experiencing a high bounce rate, maybe the users are not getting what they wanted or accidentally closed the website. In fixing this, keywords in each content must be re-checked. The bounce rate depends on the quality and relevance of each content. If your website has compelling content, visitors stay longer and explore your site.
If you want to know more about Google Analytics Service, feel free to contact us.
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