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Are you looking for an effective marketing campaign to reach your target market? Try engaging in Email Marketing. Maybe you’re thinking if sending email still exist in digital marketing, the answer is YES. It exists and also one of the effective marketing platforms nowadays. Generally speaking, this marketing outshines the social media, affiliate and SEO channels. How does it happen? Only because most of the people use email.

What is Email Marketing?

It is a process where you send a commercial message to a potential customer or a current client. The term usually refers to sending emails to the current or previous client. And encourage them to buy or to buy again. Emails can refer to invite new customers or convince your present customers to buy again. Lastly, it can be a form of advertisements like a product launch, sale or notice.

Studies show that most of the people nowadays use email compared to social media. And it is preferred as the mode of marketing as for adults. Also, this type of marketing is wider than sending messages to social media. The primary advantage of email is it can be easier to see an email rather than social media. It doesn’t mean that every time you post everyone sees it. With this type of marketing, it offers a straightforward promotion with permission. By knowing your list and doing an engaging content, you’ll never go wrong with this type of marketing.

people envelop email marketing

Advantages of Email Marketing

There is two significant advantage in engaging in this type of marketing, the price, and ease. Sending emails are cost-effective to promote your business products and services compared to other marketing platforms which are highly suitable for starting or small business.

Some websites are built with advertisements for acquiring newsletter or update through email. By acquiring these emails, you can send them marketing emails that include updates about your company, upcoming event or products. Or future sales or special offers and many more. It is also an effective way to update them that your business is still active.

Unlike telephone marketing, your target market can read your email in whatever time they want which is less intrusive. Email can also be personalized. And you can use segmentation in presenting your email to let your customers choose what messages they wish to receive. Through personalization, it will boost the engagement between the company and the customer.

Also, emails can be an active channel in the buying process. As for your customer, you can introduce a specific product and encourage them to make future purchases. Through this type of marketing, you can also connect with customers in real-time.

What is an Email Marketing strategy?

A valid Email Marketing strategy must accompany Email Marketing.

This type of marketing strategy helps you in promoting your products and service with the best approach to make a profit and to meet the business goals. Your strategy is useful if you’re meeting the preferences as well as giving the full benefits to your target market.

If you want to know more about this type of Marketing, feel free to contact us.

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